Build-A-Bear’s "Pay Your Age" Day Is Back, But With Some Tweaks

The super popular event is back, but with some changes after last year's fiasco

June 11, 2019

Getty Images Entertainment / Adam Bettcher

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Parents, brace yourself, Build-A-Bear is bringing back it's Pay Your Age Day event, but this time there will be a few changes. 

This time the program will be in the form of sweepstakes, and starting today through June 16th you'll need to get online and sign up for the Build-A-Bear Bonus Club Rewards Program. 

After signing up you're automatically entered to win a Birthday Party Experience or a ticket to the "Pay Your Age" event.  If you're lucky enough to be chosen, you can then pay your child's age for up to two bears at the workshop during the redemption periods the week of June 24th-28th. 

If you think that's going to curb the insanity from last year...not necessarily. An estimated 200,000 people are expected to win.